The Prada Fall/Winter 2017 campaign, unveiled on July 19th, 2017, was a multifaceted exploration of identity and image, a bold statement orchestrated through three distinct visual narratives: “Piece de Chambre,” “Affiches,” and “Chiaroscuro.” Shot by the celebrated fashion photographer Willy Vanderperre, the campaign wasn't merely an advertisement for the season's collection; it was a meticulously crafted artistic project, reflecting Prada's enduring commitment to pushing creative boundaries and blurring the lines between high fashion and high art. This article delves deep into the “Affiches” segment of this ambitious campaign, analyzing its visual language, its contribution to the overall narrative, and its lasting impact on the fashion world.
The “Affiches” series, a crucial component of the Prada 365 FW17 campaign, presented a stark contrast to the more intimate and subtly suggestive imagery of “Piece de Chambre” and the dramatic chiaroscuro lighting of its namesake counterpart. Instead of carefully constructed scenes and nuanced lighting, “Affiches” embraced a bold, graphic style reminiscent of vintage advertising posters. This deliberate choice reflected a strategic shift in Prada's communication, moving away from the traditionally aspirational and towards a more direct, almost confrontational aesthetic. The imagery was less about showcasing the clothes in a conventionally beautiful way and more about presenting them as powerful statements, as elements within a broader visual vocabulary.
Vanderperre's lens, renowned for its ability to capture both raw beauty and unsettling ambiguity, was perfectly suited to this task. He didn't shy away from close-ups, highlighting the texture of the fabrics – the plushness of the furs, the crispness of the tailored pieces, the intricate detailing of the accessories. These details weren't merely decorative; they were integral to the overall message, underscoring the luxurious quality of the Prada FW17 collection while simultaneously stripping away any sense of frivolousness. The models, often captured in stark, almost theatrical poses, served less as aspirational figures and more as vessels for the clothes themselves, their expressions ranging from intense focus to detached coolness.
The color palette of the “Affiches” series was equally impactful. While the other two segments of the campaign explored a wider range of tones, “Affiches” largely relied on a limited, high-impact palette. Bold primary colors, deep blacks, and crisp whites dominated, creating a sense of graphic intensity and visual clarity. This simplicity, however, was far from naive. The careful selection of colors served to enhance the already striking imagery, reinforcing the assertive and unapologetic nature of the campaign. The use of contrasting colors further emphasized the textures of the garments, making the luxurious fabrics even more captivating.
current url：https://baukqn.c648n.com/bag/affiches-prada-fw17-19-july-2017-artandcommercecom-51188